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Monday, 04 April 2011 17:23

Just some personal notes on SEO

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Change the content to use keywords.


  • Make the Title of the Web Site use keywords no more than 70 characters. Keyword > Category > Title

  • Meta Description no more than 150 characters

  • Meta Keywords should be individually categorized to the pages content

  • No more than 100 Unique links per page

  • Page should not exceed 150 kbs

  • Use <h1> Tags referencing keywords in Meta (only one per page)

  • Use <h2> Tags referencing in a sentence using keywords in Meta

  • Use <h3>

  • Use Bold letters for Keywords

  • Use alt tags on Images (including keywords > category > title)

  • Use title tags on links (including keywords > category > title)

  • Use words as keyword links directing to relevant content with in your own web site.

  • URL Slug Formatting is essential an oversimplified example: about-rustytub-it-solutions instead of about.php

  • Understanding how to use MicroData in your site and verifying your MicroData and HTML structure using Google is essential.

  • Use well structured/formed HTML (

  • Design your site to be mobile friendly!

  • Localization in Content/URLs/Title/Meta Tags can provide helpful results as well. A localization example would be: (not a real link)

  • Using the date in your URL/Post can help provide relative content for the information people are searching for (for example with a news web site).

  • Remember who your target audience is when developing SEO. Not all traffic is good traffic.


Implement SEO Foundation

  • Generate relevant keywords using Google Adsense Keyword tool

  • Provide relevant content (using keywords) (Why should I visit your web site?)

  • Manually submit site to Google/Yahoo/Bing

  • Add Google/Bing Web Master Tools

  • Create a site map and submit to Google/Bing web master tools

  • Add manual back links from web sites that relate to your content

  • Submit site to DMOZ

  • Submit Site to Google/Bing/Yahoo Places


Implement Continuous SEO


  • Create a blog where you post articles pertaining to the business.

  • Use Social networks to promote your web site and blog articles

  • Submit Articles to Blog Sites and News Sites


SEO Blog Guidelines


  • Let crawlers post links and comments but don't publish them

  • Allow trackbacks.

  • Only allow comments to be posted on posts not pages.

  • Only approve relevant comments

Social Media SEO Guideline

  • Same rules apply – Write relevant content including links to your website with that relevant content




Read 2308 times Last modified on Thursday, 19 December 2013 19:44

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